Rebecca Eldridge is Vice President, Integrated and Entertainment Marketing for National CineMedia (NCM), America’s Movie Network. Eldridge leads NCM’s marketing teams to provide brands with custom solutions, events, and entertainment integrations across in-theater, digital, and mobile platforms.
Eldridge joined NCM in 2006 as Marketing Director and was promoted to Vice President, Marketing in 2010. Since that time, in addition to building new platforms and partnerships for brand integration, Eldridge also developed NCM’s Entertainment Marketing group focused on providing brands with custom solutions tied to movies, music, and awards programming. In 2015, Eldridge was promoted to her current title and now oversees all national integrated and entertainment marketing efforts for the company.
Eldridge started her career working in independent film and theatrical production before embarking on a successful marketing career in magazine publishing. Prior to joining NCM, Eldridge was Creative Services Director at Redbook Magazine (2000-2006) having been promoted from Director of Promotion & Marketing Services. Eldridge also served as Promotion Director at Child Magazine (1998-2000), and held Promotion Manager positions at Conde Nast Traveler Magazine (1998) and Glamour Magazine (1991-1998).
Eldridge graduated from the University of Alabama with a Bachelor of Arts in Communications, and has also done post-graduate studies at New York University.