Tom Gerace is Founder and CEO of Skyword, the leader in Search-Driven Media<ä (SDM). Skyword offers a platform for demand-driven content creation to leading brands and media companies, allowing them to generate high-quality quality, demand-driven content. Customers include P&G, Everyday Health, and ImpreMedia.
Tom is also Founder of the Social Media Advertising Consortium (SMAC) a non-profit organization of social media, advertising and brand marketing executives who are working on the creation of standard language, buying units and measurement for social media engagement campaigns.
Before founding Skyword, Tom served as Senior Vice President, Marketing, for National Leisure Group (NLG), a $1 billion annual seller of travel.
Prior to joining NLG, Tom was the Founder and Chief Marketing Officer of Be Free, Inc., a publicly traded online marketing services company. In his early stages at the company, Tom served as Be Free’s President and was awarded two U.S. Patents (5,848,396 and 5,991,735) for profiling computer users and targeting advertising based on that profiling.
>During his tenure with the company, Be Free raised more than $200 million and launched both U.S. and European operations with a staff reaching 340. Using those resources, the company acquired more than 300 leading online customers including barnesandnoble.com, Verisign, Bertlesmann, Time Warner AOL, IBM, Dell, Microsoft, and eBay.
Tom received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University in 1993. Boston-based Skyword was founded in 2010.