Vik Kathuria

Managing Partner, Mediacom Interaction

Vik Kathuria is Managing Partner, Mediacom Interaction, responsible for overseeing all digital investments and trading. He works very closely with Group M Digital Investment team as well as WPP’s Corporate Development team. He also oversees the agency’s digital work on the Dell and WB (Warner Brothers) accounts. Additionally he is responsible for developing business models to uncover value for clients and is actively engaged in new business. He is a 15-year industry veteran with experience in interactive marketing, strategic partnerships, media and branding.

Before joining Beyond Interaction in 2008 Kathuria was Senior Vice President, Digital Media for OMD (Omnicom Media Division), where he worked on the Bank of America account and business development.

From 2004-07, he was Senior Vice President, Integrated Marketing for Citigoup’s Global Consumer Group. In this role, he was responsible for the development of integrated marketing strategy and execution of a multi-channel customer communications program for a premier loyalty program.

Kathuria also served as a Senior Partner at Prime Access / RMG Connect, a JWT + Ogilvy One company specializing in direct, loyalty and interactive marketing using online and offline channels.

As Managing Director at Zefer Technologies/Modem Media, Kathuria oversaw the launch of the Boston-based interactive agency’s New York office. Kathuria also served in senior global marketing positions at PepsiCo where he developed and oversaw the implementation of marketing strategies.

Vik started his career in investment banking and trading w Goldman Sachs in London.

Read all Vik's MediaBizBloggers commentaries at Musings from GroupM.

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