So, how many of you believe you'll be heading out to your local theater to see the new "Star Wars: The Force Awakens" movie coming out tomorrow, December 18th? If more than half of you didn't put your hand up, I find your lack of faith disturbing! According to a recent survey of more than 800 US respondents over the age of 16 from CivicScience, 59% of US moviegoers and 64% of US Millennial moviegoers are planning to see the new sci-fi epic. And according to the Hollywood Reporter, the fear of missing out has helped drive more than $100 million in domestic pre-sales for "The Force Awakens," breaking the record set by "The Hunger Games" in 2012.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.