Marketers hold just 2.6% of board seats among the Fortune 1000. Historically, they have not had access to the secret code to gain entry into the boardroom where macro strategic decisions were voraciously debated. As we progress in 2023, a year that’s forecasted to be stagnant at best for most organizations, marketers have a fortuitous opportunity to elevate their company’s position while simultaneously bolstering their strategic role in the upper echelons of corporate circles.
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