The Myers Report 2020 Media Supply Chain Study set out to learn just how easy the transition has been for those who have in-housed programmatic media buying and whether there are regrets. We also set out to learn the longer-term perceptions around the media agency world. In our recent article, "Agency-Marketer Trust in the Programmatic Era. Progress Has Been Made," we found that trust is building as marketers work with agencies to define audiences and navigate privacy waters.
70% of Marketers Say In-Housing Isn't Enough. What's Next?
![70% of Marketers Say In-Housing Isn't Enough. What's Next?](/media/articles/conference_IMG_0390-1844-graphic_stock_LeCi7rm.jpg.550x380_q85_box-84%2C0%2C4116%2C2800_crop.jpg.webp)