Of all the Digital Content NewFront participants last week, Hulu arguably came in with the most momentum generated by a single series: The Handmaid's Tale. The acclaimed rendition of Margaret Atwood's dystopian novel had an outstanding trifecta to start this month: raves for its just-launched second season; a Peabody Award (which will be celebrated in public May 19) and, hours before Hulu opened its showcase, the go-ahead for a third season.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.