The global ad agency has become a complex, unmanageable mishmash of organizational positions. Complexity reigns. Accountability is invisible if it exists at all. No wonder clients are able to take such advantage of their agencies, loading on unpaid out-of-scope work and cutting fees! Top agency executives are unaware of the problem and are unable to launch a management counter-offensive. No one has the responsibility for the problem or the authority to turn things around.
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