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a4 Advertising's Hasan Rahim on Advanced TV's Role and Value in the 2021 Upfront

  • # Advertising

  • # Addressability

  • # exhibition

a4 Advertising's Hasan Rahim on Advanced TV's Role and Value in the 2021 Upfront

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Jeff Minsky

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a4 Advertising InSites

With the virtual NewFront and Upfront presentations having concluded, the race for premium, quality, brand safe impressions for the 2021-2022 advertising season is officially on. And with CPM increases for premium inventory in the 30%+ range, buyers are looking for quality innovative and efficient inventory alternatives. In this interview with MediaVillage, Hasan Rahim (pictured above), Vice President of Advanced TV at a4 Advertising, the news and advertising division for Cheddar, News12, News12+, i24News and the entire Altice USA MVPD footprint, shares insights he's learned over the past year and explains why a4 Advertising should be a strong consideration for buyers in the pursuit of their target audiences on the big screen.

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Jeff Minsky

Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more

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  • a4 Advertising's Hasan Rahim on the Power of Listening, Learning and Leaning in to the Big Screen
  • To Maximize Reach, a4 Advertising Combines Linear TV and OTT

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  • # Upfront

  • # cost per impression

  • # advertising

  • # Altice USA

  • # television

  • # political campaign

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  • # target market

  • # marketer

  • # person

  • # reach

  • # purchasing

  • # targeted advertising

  • # advertising person

  • # marketing

  • # idea

  • # video

  • # video game

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
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#Ask-GenZ
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Future of Men
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

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