For those of you who have not gotten your head around clean rooms, they are a way of protecting consumer privacy and the confidentiality of household/persons level data, while still enjoying the benefits of matching of data at that granular level. To put it simply, users are able to operate and match at those granular levels while maintaining consumer privacy. What they can see are the aggregations of those matches – which provides valuable consumer insights into specific segments, including insights with direct implications for creative and media decisions.
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