(Note: This week’s post builds on remarks I made from the stage at last week’s asi Audience Measurement Conference in Nice.) I make no apology for revisiting material I shared when we last met in person in 2019. We are not progressing sufficiently in addressing the big issues, and we need to ensure we protect the consensual principles we have applied to the majority of industry audience measurement for decades. I felt that then. I feel it now.
An Existential Threat
