Consumers are rethinking their cable subscriptions and satellite dishes when it comes to receiving their entertainment content. Thanks to advances in digital technology and data bandwidth, there are more ways than ever to consume premium video at home and on the go. Consumers are using digital tuners in larger numbers to pick up broadcast stations, signing up for SVOD (subscription video on demand) services like Netflix or Hulu and subscribing to vMVPDs (virtual multichannel video programming distributors), which provide a true “cord cutting” experience and stream broadcast and cable networks over a broadband connection, like DirecTVNow, YouTubeTV or Hulu Live. How is the industry understanding these trends and, of more importance, monetizing them?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.