Barry Frey Chats with Ann G. Rubin of IBM

Barry Freyamp160 What media do you consume on a daily basisAnn Rubinamp160 I watch morning TV news CNBC plus digital news sites such as Wall Street Journal New York Times and CNNamp160 Plus I track social media Twitter Instagram and sites like the Skimm and QuartzFreyamp160 What are the biggest changes you foresee in the world of brand marketing over the next few yearsRubinamp160 I see the increased need for personalization and the greater need for B2B companies to act like B2C companies in terms of ease of use speed access and transparencyFreyamp160 What39s on the horizon for IBMRubinamp160 We have some interesting branded content programs on the horizon two that I39ll be able to talk about by the time the Summit rolls aroundFreyamp160 Are you utilizing digital outofhome and if so howRubinamp160 Yes in airports for quotevent surroundquotamp160 Also in highimpact places like Times Square for brand campaignsamp160 We are working on some new digital OOH using Watson for increased realtime personalizationFreyamp160 What is your favorite recently downloaded appRubinamp160 Most recently it39s White Noiseamp160 I love the wave and it39s great for travelingamp160 Another one I just downloaded is Out of the Line which secures your place in line at certain tourist attractions and tells you when to arriveamp160 And of course I enjoy the US Open appamp160 The IBM Cloud brings the US Open app to fans around the world so they can individualize their experience with realtime data and insightsFreyamp160 Tell us a bit about your upcoming speaking appearance at the Video Everywhere SummitRubinamp160 I will talk about how IBM is enabling a broad audience to understand and experience WatsonFreyamp160 What is your favorite television show Rubinamp160 Game of Thrones It39s not even my favorite genre but I39m hookedClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Barry Frey Chats with Ann G. Rubin of IBM

Author

Publish date

Channel

Barry Frey

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Barry Frey Chats with Ann G. Rubin of IBM

Enjoying This Commentary? There's More to Love

Barry Frey

Cookies