If you’re a Nielsen subscriber, you may be wondering why Nielsen decided to postpone its Big Data Plus Panel study for use in transactions on August 29, 2022 as had been originally scheduled. This post will explain in detail. The short answer is that team Nielsen in Q2 2022, discovered imperfections in big data (BD) of a kind that had not been previously illuminated. Although Nielsen strove to create a correction system for these newly-identified flaws in time to be ready for the August 29 planned "thumbs up," it’s going to take some months longer. Nielsen reached that decision about three weeks prior to the planned approval date and did the right thing by delaying for a finite period.
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