Brands, Retailers and Omnichannel Marketing in a Post-COVID World Along with Newsmakers and Broadway Live

Brand leaders will talk about how they lead their teams and navigate the complexities of a postCOVID marketing sectorDiego Vaccarezza Vice President of Enterprise Media at CVS will talk about the critical role the company played supporting Americans during COVID He will discuss the roles of marketing and advertising in transforming the consumer experience in health care and the company39s sophisticated approach to engaging with consumers He39ll also speak about how critical marketing is regarding the company39s purposeInvite job candidates to apply live during the Media and Advertising Community39s Black Talent Outreach Week at MediaVillagecom and AdvancingDiversityorg October 1720 Apply for jobssubmit your resume hereamp160While Vaccarezza will talk about consumers IRL in real life Adidas39 Vice President of Global Marketing will tell the audience of brands agencies media and press about engaging GenZ in their playground of choice the Metaverse Erika WykesSneyd will talk about how and why the brand entered the Metaverse their learnings and successes and the future outlook of marketing in the Metaverse will be discussedWhile Adidas looks at GenZ Kristin Patrick CMO of Claire39s and Paul Woolmington CEO of Canvas will talk about how they engage with Gen ZAlpha Gen ZAlpha a term coined by Claire39s and Canvas covers the overlap between Gen Z and Gen Alpha This demo commands 360 billion in disposable income and could be key for companies looking to make the transition from retailer brand Everyone will learn new ways to reaching this highly desired groupamp160amp160The nature of grocery shopping changed during the pandemic and at the DPAA Summit FreshDirect39s Vice President of Brand Marketing Katie Zapata will share insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH to engage with commuters across New York The campaign integrated ecommerce within brand recipe videos and dynamic ads that changed creative based on the weather forecastMarketing today39s business landscape can prove challenging That39s why we are so excited to have Kathleen Hall Chief Brand Officer at Yahoo talking about Microsoft39s overall marketing strategy and how their creativity and brand has evolved She39ll address the complexity of technology in marketing today and ways to better manage and simplify thisAll this plus BBC lead journalist Katty Kay on the state of democracy and two smash hit numbers from the Tony Awardwinning musical Hadestown We look forward to seeing you in just about a week at the DPAA Video Everywhere Summit Digital Fast Forward For more information and to register click hereClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Brands, Retailers and Omnichannel Marketing in a Post-COVID World Along with Newsmakers and Broadway Live

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Barry Frey

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Brands, Retailers and Omnichannel Marketing in a Post-COVID World Along with Newsmakers and Broadway Live

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