Montreal, Canada -- Automakers are presented with unique marketing challenges every day, but one of the biggest these days is preparing buyers for a product completely outside what they have come to expect. That’s especially true of the fabled Porsche brand, which has had performance and the internal-combustion engine in its DNA since “Number One,” the prototype for the legendary 356, was completed in 1948.
Building a Green Image for the Electric Porsche
![Building a Green Image for the Electric Porsche](/media/articles/porsche_high_taycan_2019_porsche_ag-1.jpg.550x380_q85_box-0%2C58%2C639%2C501_crop.jpg.webp)