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Motavalli on Auto Marketing logo
Motavalli on Auto Marketing logo

Building a Green Image for the Electric Porsche

Building a Green Image for the Electric Porsche

Author

Jim Motavalli photo

Jim Motavalli

Publish date

June 10, 2019

Channel

Motavalli on Auto Marketing

Archived in

Auto InSites Village
14 6

Montreal, Canada -- Automakers are presented with unique marketing challenges every day, but one of the biggest these days is preparing buyers for a product completely outside what they have come to expect.  That’s especially true of the fabled Porsche brand, which has had performance and the internal-combustion engine in its DNA since “Number One,” the prototype for the legendary 356, was completed in 1948.

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Jim Motavalli photo

Jim Motavalli

Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more

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