Montreal, Canada -- Automakers are presented with unique marketing challenges every day, but one of the biggest these days is preparing buyers for a product completely outside what they have come to expect. That’s especially true of the fabled Porsche brand, which has had performance and the internal-combustion engine in its DNA since “Number One,” the prototype for the legendary 356, was completed in 1948.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.