Pity the media buyer. Perfect products and tools are always just around the corner. Hours are invested absorbing company presentations, looking for tools that will help clients -- clients with problems that are immediate and need solving today. And yet agency and brand executives find themselves running in slow motion towards a media nirvana -- perfect efficiency, transparency, scale and audience-based targeting -- that always seems to be available next year or quarter.
Comcast's FreeWheel Media Is Bringing the "Now" to the Upfronts
![Comcast's FreeWheel Media Is Bringing the "Now" to the Upfronts](/media/articles/Smith-Wallach-Freewheel.jpg.550x380_q85_box-0%2C61%2C2048%2C1484_crop.jpg.webp)