Pity the media buyer. Perfect products and tools are always just around the corner. Hours are invested absorbing company presentations, looking for tools that will help clients -- clients with problems that are immediate and need solving today. And yet agency and brand executives find themselves running in slow motion towards a media nirvana -- perfect efficiency, transparency, scale and audience-based targeting -- that always seems to be available next year or quarter.
Comcast's FreeWheel Media Is Bringing the "Now" to the Upfronts
