About six years ago, Crown Media's head of publicity, Pam Slay, saw the clear connection between social and publicity and dove in to leverage the platform, quickly capturing about a million followers. With proof of concept, the network brought on Angela Megrey in 2014 as Vice President of Social Media and Marketing Strategist (pictured below). Megrey, who already identified as a Hallmark fan herself -- or as they're known with their own hashtag, a #Hallmarkie -- was also something of a wunderkind in social media marketing. Through a mostly organic but savvy strategy mainly focused on tapping the passion of Hallmark fans, Megrey has grown the group to more than six million strong across all social platforms and has trended on Twitter.
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