Queso, football and a concert in Deep Ellum are all trademarks of a great day in Texas (well, anywhere, actually!). As yours truly is a native Texan, I can vouch for that ... as can Rick Welday, President, Xandr Media, who has done a few stints in San Antonio and Dallas where one of his tours of duty was to lead the roll-out of AT&T's Fiber Optic TV, U-Verse. We traded best Tex-Mex recommendations (fun fact: Dallas has more restaurants per capita than any other market in the country) and then dived into a discussion on how AT&T's advertising arm, Xandr, is approaching marketers and agencies with an incrementally robust offering in the wake of the completion of the AT&T-Time Warner acquisition. The conversation was -- as they say in the Lone Star State -- more exciting than a handoff to Elliot on a third and nine.
Xandr Is Actively Redefining Video Addressability
