FETV's Upfront Motto: Family Friendly Classic Series are Us

The Big Message FETV39s lineup of TV chestnuts divided into three categories comedy procedural dramas and westerns delivers as much or more viewership in key audience demographics as any other network suitable for all ages quotWhat39s so unique about a family friendly network on classic TV What39s unique is the way we curate the way we put the network togetherquot said Karen Bressner FETV39s Executive Vice President of National Advertising SalesHost Bressner a former key executive at TV Land She comes to the table with plenty of positive factoids to share and displayWhat Worked Offering the elements of FETV39s big picture from its programming lineup to viewership breakdowns and naming sponsors in a wellpaced understandable presentation running about 20 minutesWhat Also Worked Detailed slides on a variety of topics that moved the presentation along without creating information overloadWhat Didn39t Work Supplying few details about the curation process which would have rounded out the presentation Also if you39re going to mention a sister service in this case Family Movie Classics now distributed among 10 million cable and satellite homes please allocate time to serve up some factoids about that channel39s format and programming mantraBonus Insight Pointing out how some of FETV39s classic series paved the way for some of the top broadcast network hits over the last decade such as the police station comedy of Barney Miller setting the stage for Brooklyn NineNine or Emergency breaking ground for 911 and 911 Lone Star quotOur characters influence the shows of todayquot Bressner explainedData Points Yeartoyear viewership increased 12 percent in primetime and 72 percent during overnight hours Among adults 3564 54 percent of the network39s audience is female 46 percent male and 27 percent are multicultural Sixtythree percent of viewers are married while 87 percent are homeowners and 35 percent have an annual income at or above 75000 National advertisers running messages regularly on FETV include Walgreens Nature Made Bayer KimberlyClark SC Johnson Bristol Myers Squibb and SalonpasNews Multichannel operators serving more than 11 million homes will launch the network over the next two months That will take FETV39s household circulation beyond 50 million homes Alternative distribution through multichannel bundles and smart TV products is under review following a recent carriage agreement with bundle Frndly TV Dr Quinn Medicine Woman will come on the schedule this October with other classic series set to be introduced throughout 2023 On weekends the Movie Madness afternoon feature will go from being a showcase for the best flicks of a star such as John Wayne to a home for madeforTV movies that offered a second life to a number of classic TV series First up the Perry Mason movies starring Raymond Burr that were made for NBC and James Arness reprising his role as Matt Dillion in a group of Gunsmoke flicks first seen on CBS In another development vignette sponsorship opportunities are being explored with several advertisersParting Words quotBoy where would we be without TVquot Shirley Booth as the title character on Hazel during an episode of that 1960s comedy running on FETVClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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FETV's Upfront Motto: Family Friendly Classic Series are Us

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Simon Applebaum

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FETV's Upfront Motto: Family Friendly Classic Series are Us

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