The holiday season is here and that means brands are feverishly courting consumers through social media and shopping apps, as well as by enhancing the online shopping experience. But is this what consumers really want? Many marketers make assumptions about the preferences of demographic groups such as baby boomers, millennials, and Gen Z. If those beliefs are incorrect, it could lead to missed opportunities.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.