According to a new study from The Myers Report, agency and brand marketer executives consider NPR and Hulu to be their most trusted partners, with Hallmark Channel and PBS offering the most brand-safe content environments. More than three-quarters of advertiser and agency executives consider "trusted partners" and "brand-safe environment" to be the most important contributors to their media decision-making process. Only "relevant audience reach" rates as a more important media planning/buying consideration. Fielded in December and January, The Myers Report's new Survey on Media Company B2B Relationships, Services and Value, now in its 36th year of providing exclusive insights to media, agencies, marketers and investors, defines brand-safe environment as "content and surroundings are trusted by me/my clients." Trusted partner is defined as "delivers on promises; data is clear and credible." The New York Times, MLB Advanced Media, NPR and Weather/IBM also rate highly for Brand Safe Environment. Google/YouTube, Ion Media Network, Weather/IBM, PBS and Captivate are also highly rated as Trusted Partners. The Myers Report's detailed survey results are reported exclusively to MyersBizNet member companies. Members can scroll down for the top 20 companies rated as "excellent" for Trust and Brand Safety. For details on MyersBizNet corporate membership and research subscriptions contact Maryann Teller at Maryann@mediavillage.com. Member company executives can obtain their personal TomorrowToday password by contacting Maryann.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.