It's no secret that some segments of the population that once were considered the minority have been rapidly growing in size, moving from niche to mainstream. U.S. Hispanics are certainly on that trajectory. The U.S. Census Bureau shared information earlier this year showing that they are responsible for over 50% of the country's recent growth. In an interview with MediaVillage, Adam Shapiro, Vice President of Regional Sales at NY Interconnect, shared why his company considers Hispanic audiences to be a key audience and why other companies should follow suit.
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