It's not TV. It's HBO. The slogan dates from 1996, when the pioneering premium cable network was facing competition from the Big Three networks, home video and increasingly ambitious rival pay networks. But, in truth, what the network offered then wasn't so different from its stock-in-trade since it launched in 1972 as Home Box Office: boxing matches; high-profile, unedited movies; and the occasional vaguely risqué docuseries.
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