A few months ago, Walt Disney Chief Executive Officer, Bob Iger, promised investors that when his company acquired majority control of Hulu (thanks to the acquisition of most 20th Century Fox media assets) they could anticipate a greater assortment of first-run content coming quickly to that service. Hulu demonstrated just how quickly last Wednesday morning at its NewFront event, taking place a few weeks after Disney sealed its Fox transaction.
NewFront News and Views: Hulu Pumps Up Original Programming, Interactive Advertising
![NewFront News and Views: Hulu Pumps Up Original Programming, Interactive Advertising](/media/articles/1146288190.jpg.550x380_q85_box-26%2C0%2C640%2C427_crop.jpg.webp)