NewFront News and Views: Hulu Pumps Up Original Programming, Interactive Advertising

Venue amp160Hulu Theater at Madison Square Garden with a amp8220Rise and Shine TV Fansamp8221 electronic sign welcoming attendees above the escalator entrance amp160After picking up breakfast in the lobby visitors walked into a blacklit space with giant screen center stage and quick videos on either side of people from various Hulu attractions real and animated dancing and grooving from Dancing with the Stars to The Simpsonsamp160 Even George Clooney could be seen bouncing his head up and down amp160All this as a live DJ stage left played song after song and at one point invited the crowd to join in some verses of the classic Sugarhill Gang hiphop standard amp8220Rapperamp8217s DelightquotPresentation amp160From the getgo Hulu executives made clear their collective intention to diversify both the amount and range of original programming in the months ahead amp160amp8220Better starts hereamp8221 declared Chief Executive Officer Randy Freer pictured above amp160amp8220TV is no longer driven by gatekeepers itamp8217s driven by consumers amp160We want to offer more programming from the most captivating storytellersamp8221 amp160When new programming initiatives were not front and center ways to improve consumer relationships with advertising were beginning with a promise to keep ad breaks at 90 seconds or less amp8220Weamp8217re looking to bring on a viewerfirst advertising experienceamp8221 noted Peter Naylor Huluamp8217s Senior Vice President of Sales suggesting that by 2022 interactive and other nontraditional ad formats will account for half of his ventureamp8217s ad revenues amp160Hulu pulled in 15 billion in ad sales last yearNews amp160Plenty with respect to both content and advertising amp160Disneyamp8217s Marvel unit will launch Ghost Rider and Helstrom liveaction series next year joining current hit Marvelamp8217s Runaways and a quartet of new adult animation series amp160Nicole Kidman will coproduce and star in Nine Perfect Strangers adapted from the Liane Moriarty novel and involving talent from HBOamp8217s Big Little Lies miniseries amp160Fox Searchlightamp8217s yearold TV unit will produce The Dropout a limited series starring Kate McKinnon pictured above as Elizabeth Holmes controversial founder of the health rechnology company Theranos amp160Other new scripted projects include Reprisal and The Great amp160Separately Vox Media will be involved in a series of food and lifestyle series in association with Chrissy Teigen and popular chef David Chang amp160Both Teigen and Chang will cohost cooking entry Family Style amp160In advertising developments Hulu will introduce interactive ad screens where consumers can get more information on a featured product accept discount offers or order goods by remote controlamp160 Another unique ad play where ads are directed at binge viewers and placed in those shows they binge most will debut this fallHost amp160Senior Vice President of Originals Craig Erwich pictured on stage above and Peter Naylor carried most of the presentation in an engaging manneramp160 Also a nice contribution from Chief Data Officer Jaya KolhatkarStar Time amp160Yes George Clooney showed up in person to highlight the premiere of his Catch22 miniseries later this monthamp160 He is pictured below with costars Christopher Abbott and Kyle Chandleramp160 He was joined by a parade of stars and personalities from other firstrun attractions including Mindy Kaling Margot Robbie Reese Witherspoon pictured at top on behlaf of her project Little Fires Everywhere and Ramy Youssef from the acclaimed new comedy Ramyamp160 McKinnon closed the event with a funny minimonologue about the opportunity to portray Theranosamp8217 disgraced leader and having more time than a Saturday Night Live sketch to play herData Insights amp160Twentymillion viewers of the service are cordcutters or cordnevers nearly 15 billion hours of adult animation were viewed last year a 40 percent bump from 2017 about half of all adsupported hours watched are bingedInnovative Opportunity amp160Participation in amp8220pause advertisingamp8221 where commercials popup when a viewer pauses the action onscreen amp160A successful trial of the concept earlier this year will lead to a rollout late summer or fallCuisine Slight improvement in the standard MSG Upfront breakfast offering amp160You had a choice of coffee orange juice water and yogurt drinks plus plain or ham and cheese croissants amp160Does MSG have a beef over serving hot or iced tea amp160Just askingKey Takeaway amp160With more Disneyprovided resources to work with thereamp8217s a stockpile of highprofile new scripted and unscripted series in the pipelineamp160 Along the way the ad community will learn if and if so how quickly viewers adapt to an interactive commercialmerchandising landscapeClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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NewFront News and Views: Hulu Pumps Up Original Programming, Interactive Advertising

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Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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NewFront News and Views: Hulu Pumps Up Original Programming, Interactive Advertising

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Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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