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Humanizing Data Puts Money in the Bank

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Kim Yates

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Publicis Media InSites
38 44

Rightfully so, much of our industry conversation over the last few years has focused on data.  Data has completely changed what we do and how we do it, for the better.  From talent to infrastructure and everything in between, Starcom has invested heavily in all things data. Data is what differentiates media agencies from other agency partners, as through data we have greater purview to what is happening with a client's business. We've made a commitment to investing and innovating to ensure our data game outpaces the data opportunity that exists.

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Kim Yates

In her 18 years with Starcom USA, Kim Yates has earned a reputation for being a change maker, who is ambitious and effective in uplifting creativity in the experiences Starcom produces on behalf of clients. Kim was instrumental in architecting the agency&rsq… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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