Rightfully so, much of our industry conversation over the last few years has focused on data. Data has completely changed what we do and how we do it, for the better. From talent to infrastructure and everything in between, Starcom has invested heavily in all things data. Data is what differentiates media agencies from other agency partners, as through data we have greater purview to what is happening with a client's business. We've made a commitment to investing and innovating to ensure our data game outpaces the data opportunity that exists.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.