In today’s hyper-connected digital age, the way political campaigns engage with their audience has witnessed a seismic shift. Programmatic media buying and buying of CTV, OTT and streaming audio is at the forefront of this transformation, enabling political campaigns to precisely target their messages to specific audiences without waste. However, with increased scrutiny on political ad dollars, three pillars have become indispensable for any political buyer: price transparency, fraud protection and frequency management. Let’s delve into why these are vital.
In an Age of Scrutiny - What Should Political Marketers Consider?
