When you say you’re in influencer marketing, it’s good to have celebrity power to back you up. That’s exactly what WHOSAY Chief Marketing Officer Paul Kontonis brought with him to October’s brand marketer confab, ANA’s Masters of Marketing. Hip hop artist turned TV-star and author LL Cool J was on hand to turn the tables and do the interviewing of a dozen bold-faced names of the marketing industry, including Chief Marketing Officers Alicia Hatch of Deloitte and Eric Reynolds of Clorox Company and Chief Brand Officer Marc Pritchard of Procter and Gamble.
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