Jim Wilson’s Unconventional Journey: From Video Games to Transforming Out-of-Home Advertising with Talon America (Video)

Jimamp8217s Unpredictable Career PathJimamp8217s career trajectory is a reminder that itamp8217s okay not to have your entire life mapped out from the start He advises amp8220Donamp8217t worry too much about how youamp8217re starting your career because I had no idea coming out of school I would ultimately be here Itamp8217s been a fantastic journey and everything is a stepamp8221 From an accounting major at his motheramp8217s insistence to a marketing MBA Jimamp8217s path seemed uncertain but it led to extraordinary destinationsA Leader Who Embraces ChangeJim is not just a leader heamp8217s a change agent His journey through the video game industry taught him valuable lessons about technology transformation As he explains amp8220Every couple of years youamp8217re shifting in technology and growingamp8221 This insight into how technology drives change became a thread woven throughout his careerInnovation and MentorshipJimamp8217s believes in the power of mentorship and seizing opportunities At Disney and Universal he was the one always raising his hand eager to take on new challenges amp8220Being an upandcomer who raises their hand and having a boss who wants to facilitate thatamp8221 was instrumental in his journey and it eventually led him to build something remarkable leading a games team at UniversalTechnologyamp8217s Role in OutofHome AdvertisingJimamp8217s fascination with technology remained constant He recalls his early gaming days as an arcade enthusiast who mastered PacMan This affinity for tech has now become a driving force behind the transformation he envisions for the outofhome advertising industryTransforming OutofHome AdvertisingJimamp8217s tenure at Atari where he transformed a retail distribution company into a player in online and mobile gaming showcased his knack for strategic shifts But it was during his time at TEGNAamp8217s Premion when he delved into connected television and local ad sales that the concept of transformation in advertising truly ignited his passion amp8220There was going to be a transformation in local markets with connected televisionamp8221 he explains reflecting on those pivotal momentsThe Vision for Talon AmericaJimamp8217s latest adventure as the CEO of Talon America is a testament to his ability to see opportunities where others might not He describes Talonamp8217s goal as amp8220taking a leadership position in automation and reaching audiences and outcomesamp8221 He envisions a future where outofhome advertising becomes a more significant player in the advertising landscape fostering creativity and influencing consumer behaviorJim Wilsonamp8217s unconventional journey through video games technology and strategic leadership has prepared him to steer Talon America toward a future where outofhome advertising is not just relevant but essential His career is a testament to the power of seizing opportunities embracing change and understanding the transformative role of technology in the marketing world As he continues to shape the future of outofhome advertising his story serves as an inspiration for those willing to take unexpected paths in pursuit of greatnessamp160 View my full Legends ampamp Leadership conversation with Jim above and at wwwLegendsLeadersorg

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Jim Wilson’s Unconventional Journey: From Video Games to Transforming Out-of-Home Advertising with Talon America (Video)

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