The radio industry recently touted stats from Nielsen’s Music 360 report about the dominance of radio as a music discovery source versus the big streaming services to the surprise (and delight) of some. While on-demand audio track streams have doubled in a year, people listing AM/FM radio as their destination for new music actually rose 7%. Yay radio. But it takes a diligent radio station to be all things to all music lovers given increasingly easy access to platform choices. The paragon of multi-platform audio meets music discovery source? Santa Monica College-owned KCRW.
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