Social media has turned us, I regret to say, into relentless, dour critics. In the advertising industry, every misstep is pounced on and amplified. Dove, Pepsi, McDonald's and their agencies are pilloried for trying and failing. Misjudgments, mistakes and tone-deaf efforts are treated as capital crimes. I'm as guilty as anyone, having written a long critique of ad agency management in my recent book, Madison Avenue Manslaughter, and in writing these weekly pieces for MediaVilllage.com. Whatever my (and our) good intentions might be, non-stop criticism is soul-destroying. It makes us tiresome and grumpy. At a certain point in time, we need a shift of focus, from the negative to the positive -- from Madison Avenue's Manslaughter to Madison Avenue's Makeover. Let's hear it for those who are grappling imaginatively with today's brand problems and solving them quickly and effectively! Let's follow the fortunes of tomorrow's potential winners!