It has long been possible to buy digital campaigns from companies, such as Facebook, LinkedIn, and Spotify without ever talking with a sales representative. In fact, for most advertisers, self-service ad buying is their only purchase option. That accessibility, more even than the efficacy of such media, has contributed to the growth of digital. Now that ease of transaction is coming to traditional media. This summer, Comcast Spotlight was the first major television ad sales organization to nationally roll out a self-service platform for small businesses.
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