Perceptions of media value and brand equity among marketers are at an all-time low. Trust in media among consumers, which have been among the lowest of any institution except Congress, are in danger of falling into the single digits. These and a wealth of new and previously unreported insights are included in a new MediaVillage report from Jack Myers TomorrowToday. The report shares insights on how the media community can overcome its failure to recognize or effectively respond to the transformation that has been underway since the introduction of the Internet browser in 1993 and that our data suggests will lead to a steep decline in advertising investments in traditional video advertising (exclusive of Facebook, Google, Amazon and selected new competitors) beginning in 2021/22.
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