The National Marketer Advertising Marketplace gained 8% in the first half of the year (January–June), aided by additional revenue from the Winter Olympics and the World Cup. Looking across platforms, digital was the strongest performer this half, growing 14%. That was followed by out-of-home at 9%, linear video at 6%, radio (which remained flat) and print at -21%.
National Advertising Market Gains 8% in First Half of 2018
![National Advertising Market Gains 8% in First Half of 2018](/media/articles/arrows-business-growth-background_GkO0KcTO_L-graphic_stock_dHGuIJ1.jpg.550x380_q85_box-30%2C440%2C3000%2C2503_crop.jpg.webp)