Readers may recall my consulting relationship with Nielsen which has provided me with access to data I’ve shared with you in this column before. In this article for example we saw that Nielsen ONE finds that the topping-off point in reach is far lower in CTV, Mobile, and Computer, as compared to linear.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.