There's no doubt that from the standpoints of both fan-ship and television that football is king. But even before all the Super Bowl party leftovers were eaten and the recycling picked up, there was another treasure trove for advertisers seeking the much-valued male audience: a whole lot of basketball. The National Basketball Association's All-Star Weekend, February 18-20, is the opening tip-off for four months of consistent, night-after-night action on regional sports networks ESPN, TBS and TNT. This period is particularly valuable for New York advertisers in the gaming, automotive, healthcare and tourism industries.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.