Even as on-demand viewing and consumer options multiply exponentially, and marketers' strategies evolve to align with this fragmented world, linear TV remains a staple. New York Interconnect (NYI) — a joint venture of Altice, Charter, and Comcast — is also evolving to address this dichotomous new reality. This includes offering brands and agencies its Audience One product, which targets New York–market audiences across all screens by bundling multiple media platforms, such as linear TV, household addressable TV, OTT, and, as of this month, contextual video.
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