Philip Kotler, author and widely acclaimed as the "Father of Modern Marketing," spoke on March 27 to the Sarasota Institute, sharing his seasoned insights on the history of marketing and what we should expect in the marketing world going forward. He shares a PowerPoint presentation on how marketing has changed since the 19th century and how it will continue to shift the future of our society. Kotler defines marketing today as "applied economics with social character" and "a force that shapes our wants and lifestyles."
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