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Steve Grubbs: The Pitfalls of "Efficiency First" Buying Strategies

Steve Grubbs: The Pitfalls of "Efficiency First" Buying Strategies

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Steve Grubbs

Publish date

January 19, 2016

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Thought Leaders
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I've always believed that Media Buying should be one part Art and one part Science. The Science piece relates mostly to the application of data and research to target a customer. It is also very focused on driving cost efficiency. The Art side of the equation has more to do with creative solutions and environment selection. It is more concerned with creating impact. Importantly, it also relies on "gut" decisions.

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Steve Grubbs

Steve Grubbs is founder and president of Second Act Media consultancy. Second Act advises media and emerging tech companies on how best to monetize their products and services across the advertising ecosystem. Second Act also advises marketers and prod... read more

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