Priming the Pump for Sustainable Retailing -- Publicis

Sustainability continues to not only be a major contributing factor to consumer purchasing behavior but a critical step towards lowering our carbon footprint for stabilizing planet-wide climate upheaval. There are many factors that go into retail sustainability, spanning the entire supply chain and every facet of production, from packaging to shipping to returns, all the way to the composition of physical and digital storefronts. Several retailers and direct-to-consumer (DTC) brands have emphasized various components of this as they pitch their wares to consumers, but far fewer have considered the entire ecosystem. As consumers become more vocal about where they spend their money, brands and retailers will inevitably need to focus efforts that emphasize their actions on environmental considerations as a core tenet of their business model.