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Screenvision Media InSites logo
Screenvision Media InSites logo

Research Proves Cinema Outperforms Big Event TV

Research Proves Cinema Outperforms Big Event TV

Author

Mary Ellen Holden photo

Mary Ellen Holden

Publish date

January 30, 2018

Channel

Screenvision Media InSites
23 48 115

Each year, prior to television's biggest events, our industry ponders whether "the bang is worth the buck."  Is a unit cost of $5.0+ million for a :30 spot in the Super Bowl or $2.6 million for a similar spot during the Academy Awards worth it?  The decision is even more daunting this year.  In light of the NFL's kneeling controversy, increased focus on Chronic Traumatic Encephalopathy (CTE), lower ratings and the stepped-up scrutiny for inclusion and gender portrayal from the #TimesUp and #MeToo movements, the ROI from ads in such big events is unpredictable.  While unparalleled reach and scale is undeniable, the bottom line is that marketers are now accountable for demonstrating ad effectiveness and social responsibility.  For those looking for an alternative, Screenvision Media has made a case using new research to demonstrate the value of media buys in cinema against big event television.

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Mary Ellen Holden photo

Mary Ellen Holden

Mary Ellen Holden is Founder and CEO of MEH Solutions, LLC. In this capacity, she provides thought leadership and actionable insights to drive sales, consumer engagement, cultural change and revenue. Holden is a B2B and B2C strategist with strong analytic sk… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    TV / Video Download
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    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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    Behind the Scenes in Hollywood
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    Ed Martin Report
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    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Jack Myers Leadership Conversations
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    Advancing Diversity
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