A week or two ago, Marc Pritchard, Procter and Gamble’s Chief Brand officer, took to the ANA stage to give a keynote speech. He chose to call this "Resetting the Bar." You can find the article he published to go alongside his remarks here. The whole speech / article struck me as odd; not so much resetting as regressing, at least as far as the media components are concerned.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
