A week or two ago, Marc Pritchard, Procter and Gamble’s Chief Brand officer, took to the ANA stage to give a keynote speech. He chose to call this "Resetting the Bar." You can find the article he published to go alongside his remarks here. The whole speech / article struck me as odd; not so much resetting as regressing, at least as far as the media components are concerned.
Saying and Doing
![Saying and Doing](/media/articles/iStock-1325276224444_jJHwmgJ.jpg.550x380_q85_box-0%2C14%2C640%2C458_crop.jpg.webp)