“Advertising is a people business.” “The assets go up and down in the lift each day.” These are two of the most popular clichés around. Even (or especially) in this programmatic world and the launch of Accenture Interactive’s media operation -- something that incidentally seems to be happening without a huge media name at the top of it. As I said last week the huge media names were either harrumphing about how unfair it is that their monopoly on conflicts of interest was being challenged by a big bad wolf from a different part of the forest or were (in the case of our-man-with-his-finger-on-the-industry’s-pulse Jerry Buhlmann) in denial that Accenture were entering the fray at all.
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