SMI: Fast Food is One Big “Happy Meal” for Cable Networks

The quick service restaurant business is as vibrant as a yellow and green Subway sign these days. As fast food workers across the nation have demonstrated for higher wages, Kentucky Fried Chicken has tested out home delivery in California to bump up sales. And McDonald’s has been busy fighting itself out of a slump, recently introducing the McPick 2 deal -- two food items for $2. We dug into our actual ad spend data and the results tell us exactly how quick service restaurant advertisers are spending their marketing dollars.