At Marketing Scenario Analytica (MSA) we track and monitor "brand risk events" -- marketing, operational and legal situations which damage company reputations and often lead to valuation drawdowns. Our monitoring reveals that about 30-40 socio-activism risk events occur every week in the U.S. These risk events have a broad range of severity and resulting threat, and they effect companies big and small, public and private. In this era of increased social activism it is apparent that more and more firms are contending with threats that are the result of socio-economic risk.
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