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Social Activism and Business Opportunity

Social Activism and Business Opportunity

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James Harn

Patrick Marrinan photo

Patrick Marrinan

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Thought Leaders
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At Marketing Scenario Analytica (MSA) we track and monitor "brand risk events" -- marketing, operational and legal situations which damage company reputations and often lead to valuation drawdowns.  Our monitoring reveals that about 30-40 socio-activism risk events occur every week in the U.S.  These risk events have a broad range of severity and resulting threat, and they effect companies big and small, public and private.  In this era of increased social activism it is apparent that more and more firms are contending with threats that are the result of socio-economic risk.  

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James Harn photo

James Harn

James Harn, Ph.D. is a brand strategist and market researcher.  He has worked at Young & Rubicam Advertising, Wunderman Health and Omnicom while earning his Ph.D. in philosophy from the New School for Social Research.  He has corporate communic… read more

Patrick Marrinan photo

Patrick Marrinan

Patrick Marrinan is a co-founder and Managing Principal of Marketing Scenario Analytica (MSA).  By applying measurement, monitoring and mitigation approaches, MSA helps firms improve their marketing readiness in an era of consumer activism and political… read more

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Home People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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