On the first day of its IPO, Pinterest launched at $19/share and closed at $24.40 (+28.42i%), giving it a first day market valuation of $24.9B. In our rush to look innovative and our obsession with "what those kids are doing today," we spend a lot of time talking about sexy new startups that shoot up with hockey stick growth like Snapchat, TikTok, Buzzfeed and many others. Associations with these media allow brands to test new audiences, brainstorm creatively, be part of the national zeitgeist and, if we are being honest, have a greater appeal to those planning media than older, more staid media partners.
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