Last week, while basking in the excitement generated from the Upfront announcement of our newly branded pre-show, app and overall movie audience gateway, "Noovie," an agency buddy of mine asked me if the proliferation of reserved seating in major metropolitan theaters was having an adverse effect on movie patron arrival time. He said, "Instead of getting there early to secure a good general admission seat, reserved seating no longer made that necessary."
This Seat is Reserved … for Advertising!
