For several years, I gave most of the presentations at the AT&T AdWorks Lab and, of course, the entire discussion of unbundling and cord-cutting was always part of the discussion. At the time, I used to say that I thought cord-cutting was potentially more of a "point in life" thing and less of a generational issue. When you're single and living alone or with roommates, you don't want to be the one stuck with that monthly bill, so it makes sense. As you get older and have a family, you start to realize how much all of the channels cost to deliver all of the content you really want. Just take a look at this piece from last month about the costs for various streaming services.