Jack Myers TomorrowToday forecasts that, as a category, total U.S. digital ad spend will surpass national/local TV ad spend (digital and linear combined) by 2020. National TV includes the categories of cable/satellite TV, broadcast network TV, broadcast syndication TV and interactive/VOD/addressable TV that deliver viewership on a nation-wide basis. Local TV includes the categories of local cable and local and national spot broadcast TV that deliver viewership on a market-specific basis. National spot broadcast refers to market-specific ad spend by marketers located outside a local broadcaster's coverage area. Total U.S. digital ad spend is expected to grow by nearly $100 billion from 2010 to 2020 (an increase of 580%). Digital’s share of total U.S. advertising investment is expected to increase from 31% in 2016 to 49% in 2020.
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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email maryann@myersbiznet.com.
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