“Cable companies today have powerful audience insights that rival what ad tech companies have been boasting about for years,” says Jonathan Bernard, an auto industry veteran and former Vice President, Automotive Sales and Strategy at Spectrum Reach. “Now it’s all about the data, and we have that, too.” As the fastest-growing (and second largest) cable TV, internet and voice company, Spectrum -- with 26 million residential and business customers in 41 states -- has a lot of it. When it comes to providing hyper-specific data to the customers of its advertising sales division, Spectrum Reach, the company has few rivals.
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